On August 5, 2025, JuCoin officially announced the establishment of its European headquarters in the heart of Switzerland’s Crypto Valley—Zug Bar. The flagship office spans 86,000 square feet, with plans to build a localized team of 100 members by end of 2025, driving deeper global strategy execution and regional service deployment.
The new HQ will be led by Kenny Dan as CEO of the European region and Hugo Teo as COO, steering JuCoin’s accelerated market expansion and user services in Europe.
JuCoin has also formally initiated the application for the MiCA license, expected to be approved within the next three months. Once granted, JuCoin will launch a suite of innovative offerings for the European market, including the contract safeguard plan, CeDeFi on‑chain trading, its native blockchain JuChain, and integrated hardware products.
“Switzerland exemplifies global compliance innovation, and the Crypto Valley ecosystem is pivotal to our European strategy,” said Sammi Li, JuCoin’s Global CEO. “We aim to deliver localized, user-centric products and services to European users while bringing JuCoin’s global ecosystem capabilities to the region.”
JuCoin Europe has now established a core market team led by Chief Marketing Officer Ivan Gan, covering community, customer support, and business development functions. The local team will continue to expand within the year to strengthen market penetration.
Founded in 2013, JuCoin underwent a rebranding in 2024 and now serves over 50 million users across 30+ countries. The establishment of the European headquarters follows successful deployments in the Asia-Pacific region and marks another milestone in JuCoin’s global service network expansion.